In a world that opens up to mass and standardized productions, we want to go against the current trend. We do not believe in standardization, but in the uniqueness of each individual person: this is why we wanted to establish a company that makes individualization and enhancement of the individual its philosophy.
We are in Basilicata, in the heart of Italy, a land that still today jealously preserves its values and the capacity to work slowly to make luxury eyewear.
In this territory we decided to give birth to our company, a small pearl that looks to the style of the past, projecting itself towards the future. We are inspired by the effervescent post-war years, when design, innovation, creativity and the culture of beauty and originality marked the Italian economic miracle.
Faithful to our tradition and unconventional creativity, we want to give shape to your ideas with our 1955 Italian Eyewear Factory Maximum care and attention to ecological materials and important collaborations to create eyeglasses and sunglasses, both for private individuals and for distribution. This is the starting point for our collections Occhialeria Artigiana dedicated to refinement and elegance.
Each model is made following a production cycle marked by several processing stages to create real iconic models. No targets and classifications: it is a product suitable for all ages, both for men and for women.
Our limited editions are also part of this collection, for example the” Pierpaolo model”, designed and created specifically for the film on the life of the film director and writer Pierpaolo Pasolini. Primus the line dedicated to children. Because even they have the right to feel unique.
Exclusivity is our timeless style; quality is our soul.